people

Leading the movement for life-friendly entrepreneurship

Helping female solopreneurs create sustainable success on their own terms with clarity, confidence and anti-hustle support.

I champion women who have been made to feel they are falling short in a world that expects them to work as if they have no caring responsibilities and care as if they have no work.

I offer practical mentoring, tailored strategies and a nurturing community to help you grow a business that honours your real life, not one that competes with it.

Get Started

people

Leading the movement for life-friendly entrepreneurship

Helping female solopreneurs create sustainable success on their own terms with clarity, confidence and anti-hustle support.

I champion women who have been made to feel they are falling short in a world that expects them to work as if they have no caring responsibilities and care as if they have no work.

I offer practical mentoring, tailored strategies and a nurturing community to help you grow a business that honours your real life, not one that competes with it.

Get Started

As seen in:

Erin Thomas Wong, Business coaching for women

people

Are you a female solopreneur doing everything you can, yet still feeling as though you are falling behind?

You love your business, but the constant juggling, the invisible load and the pressure to “keep up” leave you wondering how long you can continue at this pace.

You deserve better than a business that drains you. And you do not have to choose between success and the life you want to live.

I support women who want to build purposeful, profitable and life-friendly businesses that honour their real lives. Aligned with your values. Respectful of your responsibilities. Designed for your seasons of life, not in spite of them.

With practical strategies, proven systems and gentle encouragement, I will help you:

Simplify and streamline so you have more time for what truly matters
Gain clarity and confidence to focus on the right things at the right time
Show up with ease and authenticity to attract the right customers
Build a sustainable business that grows with you, not against you

This is your space to move beyond burnout culture and embrace a kinder, more effective way of working. Whether you are reducing overwhelm, creating supportive systems or rediscovering joy in your business, you do not have to do it alone.

Let’s build a business that fuels your purpose and your life.

Freebies

Find Your Focus with this Free Workbook

Having clarity on where you are now and what you want to achieve is a crucial first step for designing your plan for business growth

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Feeling Overwhelmed by Decisions in Your Business?

Get the FREE Decision-Making Checklist and start making confident, strategic choices with ease!

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people

Hi, I'm Erin,

The Life-Friendly Business Mentor

I’m a leading voice for life-friendly entrepreneurship in the UK. I’m a business mentor, speaker and podcast host, championing female solopreneurs and micro business owners who have been made to feel they are failing in a world that expects them to work as if they have no caring responsibilities and care as if they have no work.

My work blends strategy, self-leadership and anti-hustle support to help women create sustainable success on their own terms. As a Top 100 #ialso UK Female Founder and author of Mumpreneur Evolution, I’ve supported thousands of women to grow their businesses with confidence, clarity and compassion.

With seventeen years of lived experience building five businesses while raising my two boys, I understand the invisible load and the constant juggle that so many women navigate. Everything I teach is rooted in real life, not unrealistic expectations.

Through practical mentoring, a nurturing community and a life-friendly approach, I help women simplify their business, build consistent income, and feel more confident in their role as CEO. My work is for women who want purposeful growth without burning out or missing out.

As host of The Life-Friendly Business Podcast, I share honest conversations, relatable stories and practical strategies that make the journey feel lighter and more achievable.

From TV Production Manager to five-time founder, via a family move to the Middle East and back again, I’ve learned what it truly takes to build a business that supports your life, not the other way round.

Find out more here

people

Hi, I'm Erin, The Life-Friendly Business Mentor

I’m Erin Thomas Wong – a business mentor, speaker and author passionate about helping female entrepreneurs, mums in business and solopreneurs create profitable, life-friendly businesses without burnout.

As a Top 100 #ialso UK Female Founder and author of Mumpreneur Evolution, I’ve supported thousands of women to grow their small businesses with confidence, clarity and sustainable success.

Through practical business mentoring, supportive community and tailored strategies, I help women work smarter, build consistent income, and enjoy the flexibility and freedom they started their business for.

Since 2008, I’ve founded five businesses while raising my two boys, learning first-hand how to balance family life and entrepreneurship. Today, I mentor female solopreneurs and small business owners through my membership, masterminds and podcast, helping them create success on their own terms – without burning out or missing out.

From TV Production Manager to five-time founder – via a family move to the Middle East and back – I’ve learned the lessons of building a purposeful business that truly works for your life.

This isn’t about building a business like mine. It’s about creating one that fits you.

I won’t hand you a rigid formula or push you to follow someone else’s path.

Instead, I offer a calm, supportive space to help you figure out what you really want - and how to get there in a way that feels sustainable and life-giving.

You’ll get guidance, structure and encouragement - but always with space to do it your way.

You don’t have to figure it out alone. I’m right here with you.

Here's How You Can Work With Me

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Here's How You Can Work With Me

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Join us for our Annual in person event!

The Momentum Day is our full day event with guest speakers, practical business training, networking and inspiration for female solopreneurs, taking place by the sea in Bournemouth, UK.

Thursday 5 March 2026

Limited Tickets Remaining!

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What People Say..

Visit my 5* Google Reviews in full here

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Podcast

Hosted by The Life-Friendly Business Mentor Erin Thomas Wong, this podcast is your guide to building a life-friendly business - one that aligns with your values, works on your terms, and supports your wellbeing.

Listen Now

Mentoring for women entrepreneurs on motivation

Book

Ready to carve your own path?
Mumpreneur Evolution is a collection of insightful and inspiring interviews with 23 women who share their stories of building businesses around family life.

Blog

Read the blog for Tips & inspiration for running a life-friendly business including time management, marketing, mindset and much more!

Read Now

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Podcast

Listen Now

Book

Ready to carve your own path?
Mumpreneur Evolution is a collection of insightful and inspiring interviews with 23 women who share their stories of building businesses around family life.

Buy Now

Blog

Read the blog for Tips & inspiration for running a life-friendly business including time management, marketing, mindset and much more!

Buy Now

Want to know about in person events?

I run a selection of in person events, taking place in Bournemouth, Dorset including CEO Days and the annual Momentum Day for women in business - you won't want to miss this!

Find out more

Let's stay connected!

Erin is a Business mentor for female startups

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Leading the movement for life-friendly entrepreneurship

Helping female solopreneurs create sustainable success on their own terms with clarity, confidence and anti-hustle support.

Leading the movement for life-friendly entrepreneurship

Helping female solopreneurs create sustainable success on their own terms with clarity, confidence and anti-hustle support.

Are you a female solopreneur doing everything you can, yet still feeling as though you are falling behind?